Senior Marketing Automation Specialist, Auckland

Senior Marketing Automation Specialist May 2, 2025 Our client is a major player in New Zealand’s technology and communications space, recognised for championing digital innovation, data-led strategy, and customer-first thinking. They foster a culture built on collaboration, continual learning, and bold thinking.About the Role: You’ll drive the success of customer engagement by leading marketing automation efforts using top-tier platforms and data. Your work will be pivotal in shaping impactful, integrated campaigns that align with business goals and evolving customer expectations. Key Responsibilities: Build and manage integrated marketing campaigns using Salesforce Marketing Cloud and advanced analytics platforms.Analyse campaign performance and use data insights for continuous optimisation. Collaborate with stakeholders across business units to align campaigns with KPIs. Stay current on AI and automation trends to guide strategic enhancements. Mentor junior team members to build capability and innovation within the team.Key Skills and Experience: 5 years’ experience in data-driven marketing and customer engagement. Expertise in Salesforce Marketing Cloud, Google Analytics, Snowflake, and Amazon Connect. Strong analytical mindset and hands-on experience with KPI-based optimisation. Excellent communication and cross-functional collaboration skills.Comfortable managing multiple projects and working in fast-paced environments. Demonstrated ability to mentor others and foster team improvement. Familiarity with experimentation frameworks and test-driven marketing. Passion for customer experience and innovation in digital marketing. Ready to accelerate your marketing automation career? Apply now and shape the future of intelligent marketing!Natalie Parr Work with cutting-edge marketing tech stack Collaborate across high-performing, cross-functional teams Be part of a company that's redefining customer engagement in NZ Share Link: #J-18808-Ljbffr