Marketing Executive&Junior Brand Manager, Auckland

Marketing Executive&Junior Brand Manager Marketing Executive&Junior Brand Manager Direct message the job poster from All Good Make All Good Bananas famous… so we can keep our promise to be good for the growers, good for the land, good for the people who buy our bananas. This is an amazing marketing role! All Good brought the first Fairtrade bananas to New Zealand in 2010. Founders Chris and Matt Morrison and Simon Coley called their bananas “AllGood” because they’re good for the land, good for the people and good for you.Fifteen years later, our purpose remains the same: to be a good example of the change needed to make our world a better place, showing that a business like ours can be a force for good.We’ve contributed over $3.5 million in development funding to 30 schools, a medical clinic and to support women’s empowerment and community development to our amazing banana communities in Ecuador.The Marketing Executive role is a key position in driving brand awareness, consumer loyalty, and trade engagement for All Good Bananas. You will lead the execution of our marketing strategy, working closely with the General Manager and external partners to strengthen our community presence and grow market share.With a focus on both consumer and trade marketing, you will take ownership of marketing initiatives, to drive our growth. You will report to and be guided by the General Manager. SPECIFIC DUTIES&RESPONSIBILITIES CONSUMER MARKETING&BRAND GROWTH:●Develop and execute the NZ marketing plan, driving consumer engagement through loyalty-building initiatives, organic and paid social media, influencer collaborations, PR, and key customer promotions. ●Lead campaign planning in collaboration with the GM and directors, ensuring impactful storytelling and brand alignment.●Oversee content creation, including writing briefs for creative assets and managing the production of marketing materials. ●Own the content strategy for all-good.co.nz and email marketing, ensuring consistency in messaging and engagement. ●Lead social media content planning, including managing the content calendar, writing post captions, community engagement, and monthly performance reporting.●Develop and execute community and sponsorship strategies, including presenting the All Good story at schools and industry events. ●Track and analyse marketing activity performance, including grocery scan data, to develop insights and recommendations for continuous improvement. ●In collaboration with the GM, manage the local marketing budget, ensuring cost-effective execution of campaigns and initiatives.●In collaboration with the GM, manage external agencies. ●Contribute to the sustainability strategy and lead the execution of the sustainability strategy TRADE MARKETING&RETAIL ACTIVATION●Strengthen brand visibility at retail by managing POS material production, in-store activations, and trade event planning. ●Develop strong relationships with supermarket produce managers and independent retailers to maximise promotional opportunities and drive sales. ●Plan in-store consumersampling events, ensuring seamless execution and brand representation.●Identify and implement bespoke in-store promotions to enhance brand presence and encourage trial. ●Provide marketing support for trade partnerships and key accounts, ensuring All Good Bananas remains a preferred supplier. RELATIONSHIPS ●Develop and build strong relationships with key stakeholders, including T&G Fresh, Agrofair, Foodstuffs, Fairtrade ANZ, our growers and our key customers. SKILLS, EXPERIENCE&EDUCATION●3+ years of marketing experience, preferably in FMCG, food&beverage, or a related industry.●Strong understanding of digital marketing, social media management, and community engagement. Experience in Shopify and Klaviyo, or equivalent, a bonus. ●Experience in campaign execution, content creation, and trade marketing. ●It’d be a great bonus to have someone with content creation skills such as design, copywriting, videography or photography! Content creation is an important part of this role.●Proven ability to manage multiple projects and deadlines in a fast-paced environment. ●Excellent communication and relationship-building skills. ●Ability to analyse marketing performance data, including grocery scan data, and provide actionable insights. ●Passion for ethical business, sustainability, and community-driven marketing.●Ability to self-manage - this role is what you make of it - we’ll be looking for you to take ownership of the marketing - identifying ways we can build the brand and drive the excitement of consumers.We’re looking for someone creative and driven. Please send your Cover Letter and CV to Matt,our Co-Founder on thanks! 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