Digital Marketing Specialist, Auckland

About Aphex At Aphex, we believe the tools construction teams use to plan and communicate their work should've stayed in 1995. That's why we're on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of juggling spreadsheets, whiteboards, and outdated systems, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them.Our customers are the largest construction contractors, responsible for tunnels, roads, bridges, and buildings. Our users are engineers managing and planning these projects. Since launching our V1 in the UK in 2019 and entering the Australian market in 2022, we've become the leading solution in both regions. With strong product-market fit, we're now scaling our go-to-market team globally and are excited to find people motivated by improving an industry contributing around 13% of global GDP.About The Industry The construction industry is significant, complex, fragmented, and risk-averse. It involves many unique businesses operating on individual projects, each with diverse teams and challenges. Larger projects involve multiple stakeholders, making solutions that adapt quickly and provide immediate value essential. The industry’s risk-averse nature demands solutions that are clearly beneficial and do not disrupt established workflows, emphasizing the importance of addressing specific problems with tangible benefits.Requirements We're seeking a detail-oriented marketer to manage our paid and digital strategy. If you enjoy analyzing data and exploring new approaches to create impact, we'd love to hear from you. You will take ownership of our paid strategy, helping us scale effective campaigns, optimize spend, and explore new regions.What You'll Be Doing Managing LinkedIn ads, organic content, and paid search campaigns daily Testing different angles, audiences, and formats to improve performance Enhancing retargeting efforts across channels Developing landing page strategies and testing ideas Collaborating with designers on ad variations and landing pagesSupporting additional campaigns like product launches or webinars Managing reporting, CPL, and lead quality improvements Making informed decisions on ad spend effectiveness What We're Looking For Experience with paid campaigns, especially LinkedIn and search Results-oriented with strategic planning skillsAbility to create briefs and give constructive feedback Interest in exploring new approaches and analyzing outcomes Effective time management and responsibility Clear communication and collaborative style, working with design, sales, and customer success teams Experience with HubSpot, GA, or B2B SaaS is a plus but not essentialThis role suits someone at mid-level or more experienced, valuing perspective and relevant experience over titles. We value diversity and encourage candidates from underrepresented groups to apply, even if they don't meet every listed requirement. Your unique perspective could be exactly what we need.Benefits What we offer: A high-performing, collaborative team Remote-first work with access to WeWork offices Top-tier tools, including a MacBook Pro and advanced tech stack Ongoing training, learning, and coaching (training allowance included) A culture focused on making a real impact, with a commitment to walking the talkOur interview process includes 2-3 rounds, with initial asynchronous video interviews to accommodate remote teams across APAC, Asia, and Europe. #J-18808-Ljbffr