Product Marketing Manager, Auckland

We are on a mission to transform how tradespeople run their businesses and have a positive impact on their lives. We hire people with energy to build something special that will transform an industry and meaningfully impact the lives of our customers. Success for us is millions of people using Tradify across the world. Fundamentally we want to solve big problems and build great products that people love and can't live without.We're looking for a Product Marketing Manager to ensure Tradify's features are fully adopted and loved by our customers and partners. This role requires someone with a strong background in product marketing, who can turn insights into actionable strategies and engaging campaigns that educate&excite customers. Your focus will be on orchestrating impactful go-to-market plans, developing feature adoption campaigns, and collaborating across teams to lift product adoption, retention, and expansion revenue opportunities. Your main responsibilities will include: Understand Tradify's value proposition, customer personas, and pain points to craft compelling, customer-focused messaging that drives engagementLead go-to-market (GTM) efforts across Tradify to both prospects and customers, driving internal enablement, cohesive messaging, and effective feature adoption Develop and execute a product communications strategy to enhance feature understanding and usage, including developing feedback loops and working with the research teamDevelop engaging content in a variety of formats that support acquisition, adoption, and retention goals Work closely with the Customer Experience team developing experiments that drive expansion revenue through cross-sells and upsells Create and manage a reporting framework to measure the success of product engagement initiatives to inform strategic directionCollaborate to develop materials and messaging that enable and provide ongoing support for external partners. Requirements Have extensive product marketing experience (preferably within a SaaS organisation) Proven experience in the creation and development of product strategy, positioning and messagingDeep understanding of customer segments and tailoring campaigns to meet diverse business goals Self-starter, creative and team player, with excellent project management skills and attention to detail Excellent at clearly explaining propositions and creating engaging&impactful communication materials A confident collaborator who is quick to understand and deliver cross-functional needs You're going to love this job if you: Thrive on creative problem-solving, variety, organisation, and creative thinking Have experience creating technical content for a non-technical audienceHave a passion for enabling customer success and improving customer experience Love breaking down intricate details and turning them into easily digestible guidelines Can work and thrive in a fast-paced environment Are highly organised and can juggle many different tasks at once Believe Tradespeople do important work and want to be part of an environment that works relentlessly to ensure we make their lives betterThrive in a great team environment where everyone is friendly, smart, and driven Benefits For the right candidate, we offer a great benefits package: Hybrid Working 3 office/2 home Generous Parental Leave entitlements Down Tools Days (5-6 days a year to follow your passion) Volunteer Leave (to pay it forward in our community)Birthday leave (a paid day off so you can celebrate) A Dog Friendly office Legendary Monthly Team Lunches A values-based culture If you want to join a high-growth SaaS business transforming an industry, get in touch. Seniority level Mid-Senior level Employment type Full-time Job function MarketingIndustries Non-profit Organizations and Primary and Secondary Education #J-18808-Ljbffr