Marketing Manager, Auckland

Get AI-powered advice on this job and more exclusive features. Customer-centric sales and marketing specialist and marine industry professional. The Role: Vessev is creating a new era of how we move on water, and we need a world-class marketing manager to join the crew. You’ll be a founding member of Vessev’s Growth team. The role will be fast-paced and demanding and exceptionally rewarding for the right person.In May of last year, we made headlines around the world (Forbes, Electrek, New Atlas, Forbes Australia) with the launch of our first product - the VS—9. It is the most accessible commercial electrical vessel ever. Along with that, we launched the start of our world-class brand with laying the foundations for creating a generational company that outlasts us.This is where you enter. You might be someone who has experience in marketing, brand, content, or related roles in a startup or scale-up environment and is looking for a massive growth opportunity. You do not need to be an expert on marine, hydrofoiling, or electric vehicles, but you do need to be intelligent, willing to muck-in, creative, and curious - this will have a much more significant impact on how you come up to speed on the technical details. Ultimately, experience with both B2B and B2C marketing is ideal, but the way that we view marketing is that it is always B2H. Our message has to resonate with a human, and that is what matters.Internally, you will work with the CEO, the wider growth team, and engineering teams to create strategies to deliver outsized results. Externally, we only choose to work with the best talent we can find, including web developers, content production partners, copywriters, graphic designers, and brand consultants. You will be orchestrating this group to deliver world-class outcomes and build a wider community, which includes the public, governments, future partners, and the greater marine community.We are making an iconic New Zealand company - something that is cherished by everyone who interacts with us. Rivian is a company that we feel particularly inspired by. Our dream is for you to create something that you are insanely proud of. What your day could look like: Shaping the Marketing Strategy: You will lead the development and execution of our marketing strategy, ensuring it aligns with the company's overall vision. From setting priorities to identifying new opportunities, you will drive initiatives that deliver meaningful and measurable results. You also won’t stop at the strategy - you know that slick execution is equally important.Building Partnerships, Leading Events: You will cultivate relationships with key partners to create impactful collaborations that amplify our reach. Plan our presence at industry events; you will ensure that every detail reflects our brand's values and goals. Directing and Creating Content: Content is a cornerstone of our marketing efforts, and you will take the lead in its creation and direction. Working with internal and external teams, you will develop authentic, engaging, and results-driven content.Elevating Our Digital Presence: As our company continues to grow, so must our digital presence. You will oversee the evolution of our website and social media platforms, ensuring they effectively engage audiences and reflect our brand identity. Orchestrating Campaigns Across Channels: You will manage the planning and execution of marketing campaigns across multiple channels, including blogs, newsletters, email campaigns, and social media.Owning the Brand: You will act as the custodian of our brand, maintaining consistency and authenticity across all platforms and initiatives. Making Data-Driven Decisions: Data will be central to your approach. By gathering and analysing key metrics, you will refine strategies, assess performance, and guide informed decision-making.While this list encompasses a broad range of responsibilities, it reflects the significant opportunities within Vessev's Growth team. As we continue to expand, you'll have the chance to specialise across these areas, contributing to personal growth and the company's success. Requirements: 3+ years in a marketing, content, or brand role, ideally for a similar high-growth business.Track record within marketing - preferably with an international lens. Track record delivering impactful and successful end-to-end marketing campaigns. A data-driven approach to marketing with demonstrable experience gathering, analysing and leveraging data to adapt strategies. An eye for great visual content and visual design.A great writer and an excellent editor. High levels of empathy and ability to understand our wider community. Experience leveraging both online and offline marketing channels. Experience working cross-functionally. High degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere.If you have read up to this point, think Vessev is the right fit for you, but you don’t think this role is right for you, consider getting in touch with us via our Expression of Interest posting. We are growing fast. Our Company: Our purpose at Vessev is to propel a more liveable world - one with better commutes, fewer cars on the roads, additional routes to affordable housing,better connections with nature, clean air, and clean water. We're doing that by designing and manufacturing electric hydrofoiling vessels - the most performant electric vessels ever.We value trust, honesty, and a certain can-do spirit that only comes from the desire to blow expectations out of the water. Above all else - we care about doing our best work. Join our Team: Vessev is committed to creating the best possible work experiences that we can - a place where everyone can do their best work. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Vessev - we’d love to chat to see if you’ll be an epic fit!#J-18808-Ljbffr