Programmatic Sales&Platforms Director/Manager, Auckland

Programmatic Sales&Platforms Director/Manager Programmatic Sales&Platforms Director/Manager 1 week ago Be among the first 25 applicants Job Description: Programmatic Sales&Platform Director/Manager LUMO is a New Zealand-owned Digital Out-of-Home media network, committed to powering intelligent digital out-of-home solutions that redefine how people experience brands in the world around them.Reaching over 1.5 million New Zealanders every week, our live DOOH network is backed by real-time technology, unique data and platform integrations, accountable measurement, and dynamic creative capabilities - all underpinned by an authentic desire to help businesses grow and the communities we operate in, stay connected.The Programmatic Sales&Platform Director/Manager will support the General Manager of Programmatic&Partnerships in managing programmatic and audience platforms, developing data solutions, and driving programmatic revenue for the network. The role ensures seamless integration of programmatic solutions, enhances the buyer experience, and aligns with LUMO’s business objectives to maximise revenue opportunities.Key Responsibilities Programmatic Platform Development&Management Assist in executing LUMO’s platform strategy and integrating programmatic solutions. Work with technical teams to enhance platform capabilities and resolve issues. Monitor platform performance, optimise campaigns, and provide actionable insights. Collaborate with Sales to educate clients on programmatic capabilities.Build and maintain strong relationships with platform partners (DSPs, SSPs, ad server and data providers). These include Vistar, Hivestack and Proprietary Platforms. Onboard new partners and manage technical integrations to enhance offerings. Resolve technical and operational issues promptly with partners.Optimise partner strategies to improve efficiency and revenue outcomes. Audience Targeting&Insights Use tools like LENS Analytics and Scope3 to extract audience insights for campaign optimisation. Develop audience targeting packs and provide insights to internal and external stakeholders. Revenue&Yield Optimisation Analyse platform performance to improve inventory yield and pricing strategies. Identify new revenue opportunities in collaboration with the Sales team. Support programmatic deal setups and campaign delivery. Ensure accurate billing and reconciliation for programmatic revenue.Team Engagement&Leadership Develop training sessions on programmatic platforms for internal teams and clients. Share updates on market trends and programmatic developments with stakeholders. Operational Support Manage daily programmatic campaign execution and monitor performance. Streamline workflow processes in collaboration with Operations.Provide first-line support for platform or partnership-related issues. Reporting&Analytics Generate regular reports on platform performance and campaign outcomes. Monitor KPIs and provide insights for further development of platform strategies. Previous Experience Necessary: Experience with Omnichannel or DOOH DSPs/SSPs and ad servers (e.g., Hivestack, Vistar). Previous Sales or Client Facing experience in current or previous roles.Strong skills in Microsoft Excel. Experience with Canva and PowerPoint. Data analysis and reporting expertise. What We Offer Competitive Salary: Includes a commission structure. Prime Location: Inner-city carpark, 2 minutes from our Britomart office. Team Environment: Join a motivated team striving for growth.Immediate Start: Begin your role in June 2024, or sooner. This is an exciting opportunity for a proactive and driven individual passionate about DOOH and programmatic DOOH advertising and platform management. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-timeJob function Job function Engineering and Information Technology Industries Advertising Services Referrals increase your chances of interviewing at Lumo Digital Outdoor by 2x Sign in to set job alerts for“Platform Director” roles. Auckland, Auckland, New Zealand 2 weeks ago Auckland, Auckland, New Zealand 5 days agoAuckland, Auckland, New Zealand 6 days ago Auckland, Auckland, New Zealand 4 weeks ago Auckland, Auckland, New Zealand 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr