Head of Marketing (NZ), Auckland

Whip Around is a fast-growing SaaS scale-up and an emerging leader in the fleet technology space. With teams across the United States and New Zealand, we deliver a powerful platform that helps fleet operators streamline vehicle inspections, maintenance, and compliance— all in one easy-to-use system.As we help drive digital transformation across the fleet industry, Whip Around is rapidly becoming the trusted software partner for business owners, fleet managers, and drivers alike. With 98% of Whip Around's revenue generated in the U.S., the Head of Marketing will play a key role in strengthening our presence in a competitive SaaS landscape. This role leads a cross-functional team responsible for driving awareness, generating high-quality leads, and supporting revenue growth through well-executed marketing programs.You'll own the marketing strategy and ensure that the value of Whip Around is clearly communicated across all channels— from brand positioning and content to digital campaigns and lead conversion. Your leadership will ensure marketing efforts are data-driven, aligned with sales, and consistently optimized to support business goals.What you'll be doing: Team Leadership&Cross-Functional Collaboration: Lead, coach, and grow a high-performing marketing team aligned with Whip Around's culture and capability frameworks. Partner with Sales and Customer Success to build a cohesive commercial engine that drives pipeline and revenue. Collaborate with Product and Sales to craft stories, content, and case studies that set us apart in the market.Planning&Execution: Build and execute a high-impact field marketing strategy, including tradeshows, regional events, and industry activations. Develop an integrated marketing plan to grow brand awareness and generate high-quality leads. Own the marketing budget, ensuring strategic allocation across demand generation, brand, content, and digital.Track and optimize campaign performance to drive ROI and continuously improve outcomes. Market&Customer Insight: Leverage customer and market insights to personalize messaging and campaigns across all channels. Stay ahead of industry trends and competitor activity to inform our positioning and marketing strategy. Use data to uncover growth opportunities and guide targeted execution. Strategy&Reporting: Own reporting on marketing KPIs— from website traffic to lead conversion and campaign effectiveness. Lead demand generation programs that directly support pipeline and revenue goals. Oversee SEO and PPC performance with agency partners, ensuring spend aligns with growth objectives.Requirements Critical competencies: Solid knowledge of SEO, web analytics. Strong ability to build knowledge of the company's products, competitive products, and the market. Excellent leadership, communication, interpersonal skills, and ability to build high-performing teams. Great strategic planning, organizational, and creative thinking skills.Ability to demonstrate senior leadership across all aspects of the Marketing team. Highly analytical with experience in a performance data-driven environment. Strategic mindset, with the ability to make difficult decisions. Motivated, energetic, and driven to achieve excellent results while engaging and motivating others.Experience: 8+ years proven marketing experience in a fast-paced SaaS environment, with at least 5+ years in leadership roles. Proven experience working in scaling SaaS organizations. Experience with high-volume, small to medium-sized deals. Experience with Salesforce (or similar CRM) and digital marketing tools.Track record of leading successful, metrics-driven campaigns with a deep understanding of marketing metrics and attribution. Experience building lead and demand generation programs. Ability to grow inbound pipeline through a comprehensive, unified strategy. Benefits Subsidized Southern Cross Medical Insurance.Hybrid/Flexible work arrangements. Ongoing learning and development opportunities. Annual birthday leave. Generous paid parental leave top-up (beyond government allowance). Please note we are currently accepting applications for this role in NZ and the United States. If applying for the U.S. position, please apply for the Director of Marketing role, advertised separately.#J-18808-Ljbffr