Digital and Social Media Marketing Specialist, Auckland

Digital and Social Media Marketing Specialist Lead Whitecliffe's digital marketing and social media presence Deliver engaging content across multiple platforms Permanent, Onsite - Full-time Whitecliffe Whitecliffe is one of New Zealand's highest ranked and awarded research institutions in the private sector, renowned for its longstanding record of academic excellence. Our overarching vision is to be globally recognised as a centre of educational excellence and to take the helm as New Zealand's premier private degree granting institution, dedicated to fostering innovation, creativity, and advancing research. Our values - Integrity, Courage, Creativity, Belonging and Respect form the bedrock of our commitment to collaborative synergy.About You We are seeking a passionate and creative Digital&Social Media Marketing Specialist to join our marketing team. You are someone who thrives in a creative environment and has a flair for storytelling through digital channels. You will be responsible for Whitecliffe's online presence and connecting our unique educational offerings with prospective students, industry partners, and the wider community.You will have a flair for crafting compelling content that resonates with diverse audiences. Your ability to tell stories through various digital mediums enables you to showcase our brand's unique value proposition effectively. You have a keen eye for visual aesthetics and written communication, allowing you to create consistent messaging that aligns with our brand identity and educational mission.You thrive in dynamic environments where you can balance multiple projects simultaneously while maintaining attention to detail. Your proactive approach to content creation means you're constantly seeking new opportunities to highlight student achievements, campus events, and educational offerings. You understand the importance of data-driven decision making and can adapt strategies based on performance metrics. You're a collaborative team player who enjoys working across departments to source authentic content that captures the essence of the Whitecliffe experience.Key Responsibilities Develop and implement social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms Create engaging, platform-specific content that showcases student work, campus life, and Whitecliffe's educational philosophy Manage our website content, ensuring it remains fresh, informative, and aligned with SEO best practicesEDM campaign content and delivery Plan and execute digital marketing campaigns for student recruitment, events, and institutional initiatives Engage with agency partners on paid campaign strategy and delivery Analyze performance data across all digital channels and provide strategic recommendationsCollaborate with faculty and students to identify and create compelling stories and projects to feature Coordinate with the wider marketing team to ensure consistent brand messaging across all channels Stay current with digital marketing trends and platform algorithm changes Create and manage regular reporting on digital marketing KPI'sWhat You'll Bring 2+ years of experience in digital marketing or social media management, preferably in education or creative industries Demonstrated success in growing online audiences and engagement Good content creation skills across multiple formats (text, image, video) Working knowledge of digital marketing tools and analytics platformsExperience with content management systems and basic HTML Excellent written and verbal communication skills A portfolio demonstrating your digital marketing achievements Tertiary qualification in marketing, communications, or related field Process improvement mindset with ability to suggest innovative approachesEffective time management skills and ability to meet deadlines Collaborative approach with a positive "can do" attitude Join us in elevating Whitecliffe's brand and digital presence. If you'd like to find out more, please APPLY NOW! "The essence of our values is that we are better together. Integrity, Courage, Creativity, Belonging and Respect are the cornerstones of our commitment to how we work with each other. If you share similar values, then Whitecliffe could well be the place where you really thrive."#J-18808-Ljbffr