Head of Marketing, Auckland

Mentalyc is an industry leader and pioneer in AI-note taking for therapists and other mental health professionals. Since our incorporation in 2021, we have automated note-taking, treatment planning, and progress tracking with AI as a central component. We have acquired thousands of customers and grown our team.Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to turn AI-generated notes into Clinical Intelligence that helps therapists grow, deepen therapeutic relationships, and achieve outcomes AI alone never could.We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.1. What We Offer Build and own our demand-gen engine and broader marketing function from day one Report directly to co-founders and help set company strategy Competitive salary + performance bonus tied to marketing KPIs Possibility for equity as we scale Rapid responsibility&learning through end-to-end ownership and high-impact stretch assignments Innovative environment where we pioneer never-before-built features on our cutting-edge mental-health platform Fully remote with flexible hours to support work–life balance Clear path to CMO 2. Responsibilities Own and scale SEO as our core channel—drive blog growth while experimenting with new media formats and LLMsGrow our partner network to new heights Ensure unified branding and a reliable posting cadence across all channels Experiment with new tactics and growth hacks Own website optimization and conversion-rate optimization (CRO) Set, track, and achieve targets for traffic, leads, MQLs, and CAC/LTV ratios—compensation tied directly to resultsLead hiring, onboarding, and mentoring of a full-stack marketing team Own registration growth and collaborate with the Growth team on subscription scaling 3. Requirements Proven track record of scaling companies from multimillion-dollar ARR to tens or hundreds of millions in ARR 5+ years in marketing— ideally prosumer— with 3+ years building and leading teams from scratchDegree from a top-tier business or tech school Proven scale-up track record: grew a startup to hundreds of employees and tens of millions in ARR Deep expertise in SEO, paid acquisition, email automation, and CRO Proficient with Mixpanel, Google Analytics/GA4, Search Console, and financial/ROI modelingStrong analytical and numerical skills, including predictive modeling Deep expertise in prosumer audiences and product-led growth (PLG) strategies Exceptional hiring, leadership, and stakeholder-management skills 4. Personal Qualities Relentlessly ambitious with an outlier mindset for audacious goalsStrategic thinker who also dives into tactical execution and gap-filling Data-driven and results-obsessed, with a rapid test-and-learn approach Collaborative and empathetic, building strong relationships across teams Resourceful, resilient, and comfortable in ambiguity Impact-oriented, motivated by making a tangible difference in mental-health careTechnically proficient with SEO tools (Ahrefs, SEMrush, Screaming Frog) 5. Nice to Have Experience in mental-health or health-tech Management consulting background Python and SQL programming skills MBA #J-18808-Ljbffr