Sony Alpha A7 Mark IV Mirrorless Camera with 28-70mm Lens - …, New Plymouth

Sony Alpha A7 IV – Elevating Creativity for Hybrid Shooters The Sony Alpha A7 IV is a full-frame mirrorless camera designed for hybrid creators who demand exceptional performance in both photography and videography. With cutting-edge technology, outstanding image quality, and intuitive features, the A7 IV is a versatile tool for professionals and enthusiasts looking to elevate their creative output. 33MP Full-Frame Exmor R CMOS Sensor At the heart of the A7 IV is a 33MP back-illuminated full-frame Exmor R CMOS sensor, delivering incredible detail, vibrant colors, and exceptional dynamic range. Its improved resolution ensures sharp, high-quality images, making it ideal for portraits, landscapes, and more. BIONZ XR Image Processor Powered by the BIONZ XR processor, the A7 IV offers lightning-fast performance, advanced noise reduction, and enhanced color accuracy. This processor ensures smooth operation for both high-resolution stills and professional-grade video recording. 759-Point Phase Detection Autofocus The A7 IV features a sophisticated autofocus system with 759 phase-detection points, covering 94% of the frame. Real-Time Eye AF and Real-Time Tracking ensure precise focus on humans, animals, and birds, even in fast-paced or low-light situations. 10 fps Continuous Shooting Capture decisive moments with the A7 IV’s 10 fps continuous shooting with full AF/AE tracking. This speed and reliability make it perfect for sports, wildlife, and action photography. 4K 60p Video Recording Unleash your filmmaking potential with 4K video recording at up to 60p, with full pixel readout and no pixel binning for sharp, detailed footage. The A7 IV supports 10-bit 4:2:2 internal recording, S-Cinetone, S-Log3, and HLG profiles for cinematic-quality video with incredible dynamic range. 7K Oversampling for 4K Quality Using 7K oversampling for 4K recording, the A7 IV delivers stunningly detailed video with enhanced sharpness and clarity, ensuring professional-grade results for your creative projects. 5-Axis In-Body Image Stabilization (IBIS) The A7 IV’s 5-axis IBIS provides up to 5.5 stops of stabilization, ensuring blur-free stills and smooth video footage. This feature is invaluable for handheld shooting and low-light scenarios. 3.68M-Dot OLED Viewfinder and Vari-Angle LCD The high-resolution 3.68-million-dot OLED electronic viewfinder provides a bright and detailed preview, while the 3.0-inch vari-angle touchscreen LCD offers flexibility for creative angles and intuitive touch controls, perfect for vlogging and filmmaking. Dual Card Slots The A7 IV includes dual card slots supporting CFexpress Type A and SD cards, ensuring fast data transfer and versatile storage options. This setup allows for simultaneous backup, overflow, or separating stills and video files for an efficient workflow. Advanced Connectivity Options Stay connected with built-in Wi-Fi, Bluetooth, and USB-C for seamless file transfer, live streaming, and remote camera control. The A7 IV also supports FTP for professional workflows and offers live streaming at up to 4K 15p or Full HD 60p. Improved Heat Dissipation for Long Shoots With enhanced heat dissipation, the A7 IV ensures uninterrupted performance during extended video recordings or high-speed burst shooting sessions. Weather-Sealed and Durable Design Built to withstand challenging environments, the A7 IV features a magnesium alloy body with extensive weather sealing, ensuring dust and moisture resistance for outdoor and professional use. Long Battery Life The high-capacity Z-series battery provides extended shooting sessions, offering up to 580 shots per charge or long-duration video recording. Perfect for Hybrid Creators Whether capturing high-resolution photos, producing cinematic videos, or live streaming, the A7 IV is built to excel in both photography and videography, making it the ultimate hybrid camera. The Sony Alpha A7 IV redefines versatility and creativity with its advanced features, outstanding performance, and professional build. Whether you’re a photographer, filmmaker, or content creator, the A7 IV is the perfect tool to take your creative vision to the next level.